Publisher: Precocity Press

“Working with Susan was an extraordinary experience—and I have worked with her twice. Susan’s expertise in helping authors develop a rough first draft manuscript into an award-winning book were evident right from our first meeting. Her exceptional design work went far beyond my expectations. I highly recommend Susan to any writer with a dream to publish a book.”

Best Book Awards: Finalist – Business – Personal Finance/Investing
USA Best News Award: Finalist – Business – Personal Finance/Investing
Foreword Indies: Finalist – Business & Economics
Eric Hoffer Award: 1st Runner Up – Business – Grand Prize Short List


As human beings, we are amazingly brilliant creatures. But, alas, we human beings are also astonishingly flawed. Our brain still fails us when it comes to investing. We are often driven by our emotions—either fear or greed—rather than by research, thoughtful analysis, and logic. We lack a sound system of investment principles and the right tools to maximize our returns and protect our assets from the ups and downs of the market.

In Wall Street Lessons, James Demmert shows you how to leave that mindset behind and become a disciplined, rational investor. You will learn how to avoid 13 of the most common psychological investment blunders you might be driven to make due to fear, greed, or both. Today’s Wall Street is fast-paced, chaotic, and unpredictable, and so you will see why many popular investment theories, such as modern portfolio theory—with its “diversify” and “buy and hold” strategy—no longer work.

To become a successful investor, James offers you a comprehensive system based on his 35 years as a professional wealth manager for families and foundations. The system involves 10 fundamental principles to follow and a clear process that starts with the thoughtful preparation of your financial and lifestyle goals, plus knowledge of how Wall Street works with its historical patterns of peaks and troughs. You will learn how to select stocks based on sector performance during recognizable economic cycles and how to monitor and adjust your portfolio to reduce risks and maximize profits. James explains the use of alternative investments, such as bonds, preferred stocks, REITs, and other instruments to improve your portfolio when the economic cycle calls for modifying your portfolio.

Whether you are a novice or an experienced investor, Wall Street Lessons introduces you to a smarter way of thinking about growing your wealth with a more effective process that provides a greater possibility of positive returns and stronger risk management.

Wall Street Lessons