ACHIEVE FAR MORE THAN YOU EVER IMAGINED

Whether you are starting your own business, building a corporate career, or are a seasoned executive, David Cherry offers valuable advice to help you succeed in extraordinary ways. A self-made serial entrepreneur, David founded, grew, and sold two companies that made him millions of dollars. In this book, he shares with you the 15 key business principles he developed over the course of his career spanning more than seven decades.

David’s journey is a uniquely inspiring rags-to-riches story. Growing up in a dirt poor family in Fort Madison, Iowa during the Great Depression of the 1930s, he vowed to get out of poverty and make something of his life. After two years in the US Army, David earned a B.S. degree in chemical engineering. He got his first job at Firestone Tires and next spent nearly a decade at Ciba-Geigy, becoming General Sales Manager of the Plastics and Additives Division. He then founded his own specialty plastics company concentrating in the automotive industry and grew it to more than 200 employees, eventually selling it for a huge profit. Not ready to retire, he founded yet another company, growing it and again selling it for another multi-million dollar profit.

Each of the 15 principles in this book is backed by fascinating scientific information that shows how the human brain is structured to help us be productive and reach the goals we set for ourselves. One of the most important principles you will learn is David’s concept that there are four thinking styles. Entrepreneurs, CEOs, and leaders who understand these four thinking styles can utilize them to improve their own leadership skills, create high-performance teams, and grow their company’s bottom-line results, just as David did to achieve enormous success.