Public Relation

The power of effective PR for authors cannot be overstated. Public relations is a crucial tool for raising your profile, creating buzz around your book, and connecting you with the readers, media, and industry professionals who will help fuel your success. Dea specializes in crafting strategic PR campaigns that elevate your book’s message.

Dea understands the unique needs of authors. With extensive experience in book publicity and media outreach, and author branding, she has helped countless authors from debut to bestselling secure coveted media placements, expert interviews, and impactful publicity. Her proven approach ensures your book gets the attention it deserves, generating momentum from the moment it hits the shelves.

About Dea Shandera-Hunter

Dea Shandera-Hunter

Dea Shandera-Hunter is a seasoned media and entertainment executive with over twenty years of experience leading creative strategy at major studios including Paramount Pictures, The Walt Disney Company / Disney Channel, and Metro-Goldwyn-Mayer (MGM), where she most recently served as Executive Vice President of Worldwide Marketing for MGM Television.

Renowned for her out-of-the-box thinking and strategic creativity, Dea has consistently delivered results that elevate projects, talent, and campaigns across film, television, books, music, and live events.

Since leaving the studio system, Dea has worked as an independent consultant across every phase of communications and entertainment from publicity and production through distribution — helping filmmakers and authors amplify their reach and impact.

Dea’s expertise spans public relations and strategy for a wide range of creative works, including but not limited to:

Book Campaigns:

Published by Precocity Press or Over & Above: Where the Yellow Flowers Bloom by Kim Cantin, The Outbound Series by Richard M. Anderson, The Akashic Way by Mary Madeiras, Lucifer’s Game by William Schneider, One Woman Three Men by Pouline Middleton, The Other Side of Midnight by Lauren Polly

Lost in Time by Jack Bialik, The Karma Factor by Tom Lane, Love Is the Power by Robert O. Williams, Hacking the God Code by Patricia Cori, and many others.

Strategic Campaign Leadership

Dea leverages decades of experience in public relations… Her approach combines creativity with proven industry insight to help clients tell their stories with clarity and purpose.

Integrated Media & Publicity Support

Whether promoting books, products, film or television, Dea brings a strategic eye to media placement and earned media outreach, ensuring your work reaches the right audiences.

Creative Production & Distribution

Dea’s background includes producing film and television products, PR during production, and once a product hits the market, producing major premieres, distribution strategy, enabling her to help clients through the complex creative ecosystems.

Testimonials

“Dea Shandera-Hunter brought energy, professionalism, and genuine passion to the promotion of my books. Her ability to connect with readers, reviewers, and media made her an invaluable part of bringing my work to a wider audience.”

Mike Cobb, Author of Muzzle The Black Dog, You Will Know Me By My Deeds, and more, and Screenwriter

“Dea is one of the greatest gifts of my life. As a publicist, her gift for understanding audience behavior, cultural currents, and the subtle tendencies that move readers and listeners is matched only by her uncanny ability to connect the right people at the right moment. Her extensive executive experience at the highest levels of the film industry only deepens this instinct in ways few publicists can match. Since the launch of my first book on the Akashic Records, Dea has brilliantly matched me with podcast and radio hosts whose audiences have embraced the work in ways I could not have orchestrated on my own. Dea is wise, highly conscious, and deeply compassionate — a true master of her field, and I’m honored to say, my soul-sister. There is simply no one like her.”

Mary Madeiras, Author of The Akashic Way, and Multi-Emmy Award-winning Director

“Dea Shandera-Hunter really cares about her clients and puts the time in to deliver media that fit perfectly. Her love for my book was contagious and that opened the doors for some amazing interviews. I will be forever grateful.”

Lisa Najjar, Author of Dying to Tell You: Channeled Messages from the Famously Dead and Psychic, Speaker

“Dea is your secret weapon: the PR professional who is equally strategic and tactical. She possesses a remarkable ability to read a market, pinpoint an audience, and build the exact roadmap needed to reach them. Working with her is a masterclass; she’s both an expert coach and a brilliant strategist who knows exactly how to navigate modern platforms for maximum impact. Highly recommended!”

Spencer Cobb, Author of Hack Your Life: How To Get a Job in Cyber Security…and save the world, and Cyber Security Expert, Start-up Veteran

“Dea is an outstanding PR professional—knowledgeable, dedicated, efficient, and sincere. She is one of the most thoughtful people I’ve had the pleasure to work with and her expertise and commitment set her at the top of the class.”

Jack Bialik, Author of Lost in Time: Our Forgotten and Vanishing Knowledge and Technologist, Speaker

“I want to express my appreciation to Dea for her outstanding work promoting my books to the media. Her many years in the industry have helped her build strong relationships with media professionals. She has effectively secured exposure for my books through newspapers, television programs, and podcasts.”

Richard M Anderson, Author of Evolution of Life and Outbound Series and Microbiologist, Speaker

“As the host of What Matters Most, I’ve had the pleasure of working with Dea for more than ten years. She thinks out of the box and it sure seems like she hand-picks the best and brightest authors to work with. I am so glad our paths have crossed.”

Paul Dolman, Author of Hitchhiking with Larry David and Beverly Hills Hobo and Host of What Matters Most

“As a talk show host and producer for more than four decades, I’ve worked with publicists from all over the world. Dea Shandera-Hunter is at the very top of that list. When a pitch comes from Dea, the bio and guest information are clear, concise, and immediately show my producer and me the value of the guest. And without fail, her clients arrive prepared and deliver thoughtful, high quality interviews. Dea is simply one of the best in the business.”

Dennis Tardan, Talk Show Host and Producer

“Dea has been an exceptional resource both professionally and personally throughout my experience as a podcast host. She possesses a rare combination of warmth, intelligence, responsiveness, and genuine discernment regarding the kinds of guests and conversations that create meaningful impact. In an industry often driven by volume rather than alignment, Dea consistently demonstrates remarkable thoughtfulness, professionalism, and integrity. Many of the guests she has connected me with have gone on to become some of the most memorable and rewarding conversations featured on The Observable Unknown. I recommend her wholeheartedly to any publisher, producer, author, or media professional seeking someone who approaches public relations not merely as promotion, but as the careful cultivation of authentic and valuable dialogue.”

Dr. Juan Carlos Rey, Host of The Observable Unknown Podcast

“Dea Shandera has been my Publicity person for many years, handling my books and film projects. She has always been reliable, supportive and effective in her work…and, importantly, a true joy to work with. She has no ego. The only thing that matters to her is to preserve the artist’s authentic vision and it get those creations out into the world.”

Thomas Lane, Author of The Artists’ Manifesto, The Karma Factor and The Magic Pajamas, Founder of The Helen Hudson Foundation and Musician, Poet, Screenwriter